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Board Game Arena logos for printing purposes.
= Board Game Arena Logo & QR Code Usage Guidelines =
''For Game Boxes, Rulebooks, and Printed Materials''
[[File:Logo examples displayed.png|left|thumb|923x923px]]


For partnerships and events, you can find there the files and rules on how to use the BGA logo and it's assets.


For online logos, QR codes and other assets, find them here.


=== Logo and lines ===


==== Presentation of the full vertical version ====
[[File:BGA logos.jpg|left|thumb|300x300px]]








For full-color prints/supports, the Board Game Arena logo is reproduced in four-color positive (BGA gradient) only.
== 2. Why These Guidelines Exist ==
These guidelines ensure Board Game Arena branding is:


For plain background colors matching any parts of the original gradient, the all-white version should be used.
* Clear
* Consistent
* Friendly
* Easy to recognize


For color composition, please refer to the corresponding page.
They also help build confidence for customers by highlighting the availability of '''online tutorials and digital versions''' of physical games.


== 4. Our Brand at a Glance ==


=== 4.1 Board Game Arena TAG Logo ===
The TAG logo is the official visual signature of Board Game Arena.
[[File:Tag example.png|left|thumb|802x802px]]






==== Protected Areas ====
[[File:Save space.jpg|left|thumb]]
The Board Game Arena logo may be used within the protection zone.


The minimum space is represented by the height and width (shaft) of the bottom-left graphic element.




Exceptions: if the height/width of the protection zone is restricted, the minimum space can be reduced to half the height/width of the graphic element.
'''Rules'''


* Use '''only official logo files'''
* Do not recreate or modify the logo


The full vertical version of the logo is the prefered one to be used for all needs (Print/Web/etc...).
'''Asset Location'''


Official files are available here:


[[/content.asmodee.com/share/E6F49F19-85B6-4F20-9E9BA958ED614124/|https://content.asmodee.com/share/E6F49F19-85B6-4F20-9E9BA958ED614124/]]


'''Available Formats'''


== The different BGA logos ==
* Vector: PSD
Depending on your display goals, there's different sizes and version of the logo you can use. Please refer to these informations whenever you want to promote your BGA version on your games, whether it's on the box, or in the rules (or anywhere else).
* Raster: PSD, PNG (transparent background)


'''Translations'''


Having a BGA logo or QR code on your box, rules or anywhere helps players find informations about it online.
* For unsupported languages, send requests or proposals to:  '''publishing@boardgamearena.com'''


- Have it on your box sides to lead to your online version of the game directly, helping people try the game or play the tutorial to learn more about the game.
----


- Have it displayed on your rulebook so once users played it they can find more players to play online or to learn the game in another way.
=== 4.2 QR Code Usage ===
'''Purpose'''


Note that we provide a lot of informations on our pages about games, and that it's best for you to check if all languages / informations / packshots are up to date, so users would also find the latest informations about the game.
QR codes link directly to the game’s public page on Board Game Arena.[[File:TAG and QR code logo example.png|left|thumb]]


Don't hesitate to ask us if there's any issues.


== Printing a BGA logo on board game boxes ==
If your game is available (or soon to be) on Board Game Arena, you can use these files to add awareness and promotion about your game being playable on our plaform right from the shelves.


If your game is NOT already available on Board Game Arena, you can check this page or send us a message about how to make the best of both worlds (printed games and virtual ones).


Note that now that QR codes are quite common, it's better for you to use this specific version so users don't have to type anything to find your game online.


=== The box examples ===
Depending on your box size/ratio, there's a few options you can use to display the BGA logo as well as the QR codes which would lead directly to your game page.


==== The vertical box ====
[[File:Verticalbox example.jpg|left|thumb]]




Depending on the orientation of the box art and way it should be displayed on shelves, we recommend not to display the BGA logos/QR codes on the front face.


For the sides, you can use different display versions to fit your needs. We strongly recommend to use as little space as possible, and to have the long horizontal one on the tallest sides, while using the tallest ones on the horizontally-oriented spaces.


Bottom position/Right positions are prefered.
'''Example URL'''


White background should be used on most cases, but you can use the variation to fit your box artwork.
<nowiki>https://boardgamearena.com/gamepanel?game=tickettoride</nowiki>


'''Generation Rules'''


Note that for boxes having a side of less than 3cm width, we don't recommend using the box sides but the box back.
* QR code must be:
** Readable
** Static (no expiration)
** Free of ads or third-party tracking


'''Recommended Generator'''


[[/www.adobe.com/express/feature/image/qr-code-generator|https://www.adobe.com/express/feature/image/qr-code-generator]]


'''If No Game Page Exists Yet'''


* Use a '''shortlink''' that can be updated later
* Temporarily redirect to the main BGA page


==== The horizontal box ====
'''Tracking & Editable Links'''
[[File:Horizontalboxexample.jpg|left|thumb]]
 
* Contact '''publishers@boardgamearena.com''' to request:
** Trackable links
** Editable shortlinks
 
----
 
== 5. When to Use the TAG ==
 
=== 5.1 TAG Logo Only ===
Recommended when:
 
* Space is limited
* The BGA website URL is already visible
* Context is informational rather than promotional
 
'''Typical Placements'''
 
* Rulebook cover or credits page
* Box side or bottom
* Legal or publisher information sections
 
----
 
=== 5.2 TAG + QR Code ===
Recommended when:
 
* Inviting players to discover more content
* Targeting new players
* Supporting onboarding or promotion
 
'''Ideal Placements'''
 
* Back of the game box
* Last page of the rulebook
* Flyers, inserts, or bonus materials
 
----
 
== 6. Placement Best Practices ==
 
=== 6.1 Recommended Placement ===
'''General Principles'''
[[File:TAG and QR CODE placement.png|left|thumb|479x479px]]
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
* Keep branding visible but secondary
* The BGA logo should act as a '''helpful signpost''', not a headline
* Use both TAG and QR code where possible for awareness + action
 
'''Box Placement (Maximum 2 options)'''
 
* '''Front''': TAG only, bottom-left or bottom-right
* '''Sides''':
** Bottom for vertical sides
** Right side for horizontal sides
* '''Back''': TAG or TAG + QR code, preferably bottom-left near the barcode
* '''Post-print stickers''': Lower areas only
 
'''Rulebook Placement (Maximum 2 options)'''
 
* '''Front page''': Lower-right corner
* '''Inside pages''': Near components list or before setup (TAG only + explanation)
* '''Last page''': TAG or TAG + QR code
 
----
 
=== 6.2 Breathing Room (Clear Space) ===
 
* Maintain at least '''5% of the logo width''' as clear space
* No text, images, folds, or edges in this area
* Background continuity is allowed if QR readability is preserved
 
== 7. Size & Readability ==
 
=== 7.1 Minimum Sizes ===
 
* '''Logo minimum width''': 30 mm / 500 px at 300 dpi
* '''QR code minimum size''': 30 × 30 mm
* '''Screen usage''': Minimum 200 px width at 72 dpi
 
'''Testing Recommendation'''
 
* Test QR codes at final print scale using a basic printer and smartphone
 
=== 7.2 Scaling Rules ===
 
* Always scale proportionally
* No stretching, squashing, or distortion
* QR code width must match TAG width
 
== 8. Colors & Backgrounds ==
 
=== 8.1 Approved Versions ===
 
* Three TAG versions per language
* Three standard color schemes available
* Text must not be altered
* New translations require validation
 
'''QR Code Exception'''
 
* QR code colors may be inverted '''only''' to improve contrast
 
=== 8.2 Background Guidelines ===
 
* Use clean, high-contrast backgrounds
* Avoid busy textures or patterns
* QR code must be placed on:
** Solid black '''or''' solid white background
* Avoid glossy or varnished finishes
 
== 9. Supporting Text (Optional) ==
Optional friendly copy may be added '''before''' the logo or QR code:
 
Examples:
 
* “Discover more games, content, and updates!”
* “Scan the QR code to discover our tutorial!”
 
Guidelines:
 
* Keep text secondary
* Let the logo and QR code remain the focus
 
== 10. What to Avoid ==
Do '''not''':
 
* Change logo colors outside approved versions
* Add shadows, outlines, gradients, or effects
* Rotate or skew logos or QR codes
* Place on cluttered or low-contrast backgrounds
* Use multiple localized QR codes for language purposes
 
<blockquote>Note: Multiple QR codes may be used '''only for sales tracking''', not localization.</blockquote>
 
== 11. Promotional Uses (Advert) ==
The BGA TAG and QR code may also be used:
 
* As buttons on websites or product pages
* On banners or printed materials at events
* In videos showcasing final packaging
* Alongside other platform tags (Apple Store, Google Play, etc.)
 
== 12. Need Help? ==
If you are unsure about placement, sizing, or new use cases, contact us.
 
'''Contact'''
 
publishers@boardgamearena.com

Latest revision as of 14:12, 9 January 2026

Board Game Arena Logo & QR Code Usage Guidelines

For Game Boxes, Rulebooks, and Printed Materials

Logo examples displayed.png





2. Why These Guidelines Exist

These guidelines ensure Board Game Arena branding is:

  • Clear
  • Consistent
  • Friendly
  • Easy to recognize

They also help build confidence for customers by highlighting the availability of online tutorials and digital versions of physical games.

4. Our Brand at a Glance

The TAG logo is the official visual signature of Board Game Arena.

Tag example.png




Rules

  • Use only official logo files
  • Do not recreate or modify the logo

Asset Location

Official files are available here:

https://content.asmodee.com/share/E6F49F19-85B6-4F20-9E9BA958ED614124/

Available Formats

  • Vector: PSD
  • Raster: PSD, PNG (transparent background)

Translations

  • For unsupported languages, send requests or proposals to: publishing@boardgamearena.com

4.2 QR Code Usage

Purpose

QR codes link directly to the game’s public page on Board Game Arena.

TAG and QR code logo example.png






Example URL

https://boardgamearena.com/gamepanel?game=tickettoride

Generation Rules

  • QR code must be:
    • Readable
    • Static (no expiration)
    • Free of ads or third-party tracking

Recommended Generator

https://www.adobe.com/express/feature/image/qr-code-generator

If No Game Page Exists Yet

  • Use a shortlink that can be updated later
  • Temporarily redirect to the main BGA page

Tracking & Editable Links

  • Contact publishers@boardgamearena.com to request:
    • Trackable links
    • Editable shortlinks

5. When to Use the TAG

5.1 TAG Logo Only

Recommended when:

  • Space is limited
  • The BGA website URL is already visible
  • Context is informational rather than promotional

Typical Placements

  • Rulebook cover or credits page
  • Box side or bottom
  • Legal or publisher information sections

5.2 TAG + QR Code

Recommended when:

  • Inviting players to discover more content
  • Targeting new players
  • Supporting onboarding or promotion

Ideal Placements

  • Back of the game box
  • Last page of the rulebook
  • Flyers, inserts, or bonus materials

6. Placement Best Practices

6.1 Recommended Placement

General Principles

TAG and QR CODE placement.png











  • Keep branding visible but secondary
  • The BGA logo should act as a helpful signpost, not a headline
  • Use both TAG and QR code where possible for awareness + action

Box Placement (Maximum 2 options)

  • Front: TAG only, bottom-left or bottom-right
  • Sides:
    • Bottom for vertical sides
    • Right side for horizontal sides
  • Back: TAG or TAG + QR code, preferably bottom-left near the barcode
  • Post-print stickers: Lower areas only

Rulebook Placement (Maximum 2 options)

  • Front page: Lower-right corner
  • Inside pages: Near components list or before setup (TAG only + explanation)
  • Last page: TAG or TAG + QR code

6.2 Breathing Room (Clear Space)

  • Maintain at least 5% of the logo width as clear space
  • No text, images, folds, or edges in this area
  • Background continuity is allowed if QR readability is preserved

7. Size & Readability

7.1 Minimum Sizes

  • Logo minimum width: 30 mm / 500 px at 300 dpi
  • QR code minimum size: 30 × 30 mm
  • Screen usage: Minimum 200 px width at 72 dpi

Testing Recommendation

  • Test QR codes at final print scale using a basic printer and smartphone

7.2 Scaling Rules

  • Always scale proportionally
  • No stretching, squashing, or distortion
  • QR code width must match TAG width

8. Colors & Backgrounds

8.1 Approved Versions

  • Three TAG versions per language
  • Three standard color schemes available
  • Text must not be altered
  • New translations require validation

QR Code Exception

  • QR code colors may be inverted only to improve contrast

8.2 Background Guidelines

  • Use clean, high-contrast backgrounds
  • Avoid busy textures or patterns
  • QR code must be placed on:
    • Solid black or solid white background
  • Avoid glossy or varnished finishes

9. Supporting Text (Optional)

Optional friendly copy may be added before the logo or QR code:

Examples:

  • “Discover more games, content, and updates!”
  • “Scan the QR code to discover our tutorial!”

Guidelines:

  • Keep text secondary
  • Let the logo and QR code remain the focus

10. What to Avoid

Do not:

  • Change logo colors outside approved versions
  • Add shadows, outlines, gradients, or effects
  • Rotate or skew logos or QR codes
  • Place on cluttered or low-contrast backgrounds
  • Use multiple localized QR codes for language purposes

Note: Multiple QR codes may be used only for sales tracking, not localization.

11. Promotional Uses (Advert)

The BGA TAG and QR code may also be used:

  • As buttons on websites or product pages
  • On banners or printed materials at events
  • In videos showcasing final packaging
  • Alongside other platform tags (Apple Store, Google Play, etc.)

12. Need Help?

If you are unsure about placement, sizing, or new use cases, contact us.

Contact

publishers@boardgamearena.com

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