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Tips cardia
Some cards are more useful in the later game than earlier. A card that forces a player to discard does no good if they win their fifth Signet Ring with it. But any card that forces a player to discard and limit their options is good to play, whether it wins or loses.
If you have cards that give + or - influence, look for encounters close in number (or create them). You can have a high influence card lose, activate its ability, then change its influence to win a Signet Ring.
Early in the game is a good time to try to lose encounters with high influence cards. That sets you up better down the road. Later in the game, play high influence cards for the Signet Ring, and your opponent will have fewer options to use an ability to change the outcome.
Keep track of what your opponent has played. They have the same deck as you and the same numbers. In a long game, you can tell what an opponent has left easily.